The P-I-C-K Structure For Maximum Engagement With Mobile Content

Our research of interactive multimedia continues to reveal new insights into how mobile users – especially younger users – respond to new structures for content. Yes, we know that mobile users spend less time with less content than users of desktops, but the P-I-C-K formulate has been shown to facilitate more seeking, selecting, attention to – and even sharing of – content.  The key is not considering one, two or even three of the P-I-C-K structure but that all four within content is the strongest way to address different types of users, as tested in formal learning environments using mobile devices.

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Learning Is Enhanced By Mobile Devices and Texts Messages

Understanding how students learn from an iPad, iPod or smartphone provides valuable insight into how mobile users interact with mobile information. This research, in the International Journal of Cyber Behavior, Psychology and Learningtested an emerging model for mobile learning.  Continue reading

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Viewing Online Content Longer Doesn’t Always Mean Better Comprehension

Eye tracking research – especially in advertising – often assumes that viewing content longer will mean better recall of that content.  This published study tested how complex content affects both viewing time and comprehension. Continue reading

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The Structure of Text and Links Can Significantly Affect Reader Interest and Understanding

This study in Science Communication, tested two combinations of text and links (links to web sites versus links to explanations). For complex news about health and science, explanatory text with links that DON’T take users to other web sites significantly enhanced user interest and comprehension of information.
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