Author Archives: Ron Yaros

About Ron Yaros

Ronald A. Yaros researches audience engagement with multimedia and mobile journalism. His publications, including two book chapters, explore how audiences seek, select and share news. As a Blended Learning Fellow for interactive classes with social networks and a custom mobile app, he tests new ways to communicate digital information. Dr. Yaros was one of two student-nominated 2012 Excellence in Teaching Awards on campus. Prior to completing a Ph.D. in 2005 at the University of Wiiscosin-Madison, his professional experience included twenty-five years as an Emmy-award winning broadcaster and president of a software company.

The P-I-C-K Structure For Maximum Engagement With Mobile Content

Our research of interactive multimedia continues to reveal new insights into how mobile users – especially younger users – respond to new structures for content. Yes, we know that mobile users spend less time with less content than users of … Continue reading

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Learning Is Enhanced By Mobile Devices and Texts Messages

Understanding how students learn from an iPad, iPod or smartphone provides valuable insight into how mobile users interact with mobile information. This research, in the International Journal of Cyber Behavior, Psychology and Learning, tested an emerging model for mobile learning. 

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Viewing Online Content Longer Doesn’t Always Mean Better Comprehension

Eye tracking research – especially in advertising – often assumes that viewing content longer will mean better recall of that content.  This published study tested how complex content affects both viewing time and comprehension.

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The Structure of Text and Links Can Significantly Affect Reader Interest and Understanding

This study in Science Communication, tested two combinations of text and links (links to web sites versus links to explanations). For complex news about health and science, explanatory text with links that DON’T take users to other web sites significantly enhanced … Continue reading

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