Category Archives: science communication
The Way News Text is Combined With Links Can Enhance Reader Interest and Understanding
Links appear on every web page. Our study, published in Science Communication, shows that non-expert audiences engage with and understand complex news when explanatory text and links that further explain that text (not just links to other websites).
Explaining an Oil Crisis (Part 2)
BP provided more explanation of the causes and current operations in the Gulf, but President Obama explained more solutions. That is one of the findings from our recent analyses of official statements related to the oil crisis. The study compares … Continue reading
Explaining An Oil Crisis (Part 1)
How well did the President explain the crisis to the general TV audience? That depends on how you analyze the speech For years, some textbook publishers and educators have counted the numbers of words, sentences, etc. to determine a text’s … Continue reading