Category Archives: science communication

The Structure of Text and Links Can Significantly Affect Reader Interest and Understanding

This study in┬áScience Communication, tested two combinations of text and links (links to web sites versus links to explanations). For complex news about health and science, explanatory text with links that DON’T take users to other web sites significantly enhanced … Continue reading

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Explaining an Oil Crisis (Part 2)

BP provided more explanation of the causes and current operations in the Gulf, but President Obama explained more solutions. That is one of the findings from our recent analyses of official statements related to the oil crisis. The study compares … Continue reading

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Explaining An Oil Crisis (Part 1)

How well did the President explain the crisis to the general TV audience? That depends on how you analyze the speech For years, some textbook publishers and educators have counted the numbers of words, sentences, etc. to determine a text’s … Continue reading

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