Category Archives: news processing

The P-I-C-K Structure For Maximum Engagement With Mobile Content

Our research of interactive multimedia continues to reveal new insights into how mobile users – especially younger users – respond to new structures for content. Yes, we know that mobile users spend less time with less content than users of … Continue reading

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The Structure of Text and Links Can Significantly Affect Reader Interest and Understanding

This study in┬áScience Communication, tested two combinations of text and links (links to web sites versus links to explanations). For complex news about health and science, explanatory text with links that DON’T take users to other web sites significantly enhanced … Continue reading

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Different Power Companies Communicate Outages In Different Ways

Beginning January 27, 2011, a major winter storm dumped snow and ice over Virginia, Maryland and the Washington D.C. metro area. Gusty winds and downed trees left thousands of homes without power, some for several days. WE REVIEWED GRAPHICS, CHARTS … Continue reading

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Explaining an Oil Crisis (Part 2)

BP provided more explanation of the causes and current operations in the Gulf, but President Obama explained more solutions. That is one of the findings from our recent analyses of official statements related to the oil crisis. The study compares … Continue reading

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