Category Archives: explanation

The Structure of Text and Links Can Significantly Affect Reader Interest and Understanding

This study in Science Communication, tested two combinations of text and links (links to web sites versus links to explanations). For complex news about health and science, explanatory text with links that DON’T take users to other web sites significantly enhanced … Continue reading

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Identifying The Best Explanatory Graphics In News About A Current Crisis

Initial reports downplayed the threat of radiation  from a damaged nuclear power plant in Japan. An increasingly dangerous nuclear crisis produced explanations of the risks. How were info graphics used online to explain the complexity? We reviewed infographics used on Washington … Continue reading

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Local Broadcasters Have Opportunities To Explain The Complexities Of Climate Change

During a climate change panel at the American Association for the Advancement of Science (AAAS), I underscored the opportunities for trusted local broadcasters to exploit the interactivity of the web and mobile devices to engage audiences with personalized and explanatory messages. … Continue reading

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Different Power Companies Communicate Outages In Different Ways

Beginning January 27, 2011, a major winter storm dumped snow and ice over Virginia, Maryland and the Washington D.C. metro area. Gusty winds and downed trees left thousands of homes without power, some for several days. WE REVIEWED GRAPHICS, CHARTS … Continue reading

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