Conference Presentations

(NOTE: The following paper will be posted here following revisions to the paper.)

Yaros, Ronald A., “Tracking Explanations in Health News. More Attention Is Not Always Needed For Understanding.” Association for Education in Journalism and Mass Communication, National Conference, Denver, CO, August 4-8, 2010.

Yaros, Ronald A., “Comprehension of science and technology hypertext: Cognitive flexibility or construction integration.” Association for Education in Journalism and Mass Communication, Boston, MA, August 5-8, 2009.

Yaros, Ronald A., “Correlating eye-tracking with robust cognitive measures for visual representations in news.” Association for Education in Journalism and Mass Communication, Boston, MA, August 5-8, 2009.

Yaros, Ronald A., “Toward an Integrated Model For Engagement and understand of Complex News Online.” Association for Education in Journalism and Mass
Communication, Chicago, IL, August 6-10, 2008.

Nelson, Michelle, Yang, J. Jenny, Ronald A. Yaros, “Fit and Effectiveness: Investigating Game Genre-Brand Congruence For Brand Placements.”
American Academy of Advertising (AAA), San Mateo, California, March 2008

Yaros, Ronald A., “The PICK Model for News Online. An integrated Model for Citizen Engagement and Situational Understanding of Complex News.” (invited) Journalism and Citizenship: New Agendas Research Symposium, University of Texas, Austin, TX. July 2007.

Ackerman, Steven, Dunwoody, Sharon, Ronald A. Yaros & Zenner, Greta, “Integrating Research and Education: Strategies for Teaching Science Students about Public
Outreach,”
University Educational Initiatives session, American Meteorological Society’s 16th Symposium on Education, San Antonio, TX, January 2007.

Ackerman, Steven, & Ronald A. Yaros, “Training STEM (Science, Technology & Math) Graduate Students on Communicating Science to the Public” American Geophysical Union, San Francisco, CA, December 2006.

Yaros, Ronald A., “Communicating Complex News: Structuring Stories To Enhance Public Engagement and Understanding of Science” (Best student paper, EASON Award,Science Communication Group), Association for Education in Journalism and Mass Communication, San Antonio, TX. August 12, 2005.

Yaros, Ronald A., “Building a Coherent Web: Using Structure-Building Text and Hypertext To Facilitate Engagement and Understanding of News About Complex Issues” Association for Education in Journalism and Mass Communication National Conference, Communication Technology and Policy Division, San Antonio, TX. August 12, 2005.

Ackerman, Steven, Ronald A. Yaros, and Thomas Whittaker, “Effects of Interactive Applets on Student Understanding and Explanation of Introductory Weather Concepts.” American Geophysical Union, Education and Human Resources, San Francisco, CA., December 12-17, 2004.

Kwako, Joan, Margaret U. Chmiel, Jennifer Schoepke, Ronald A. Yaros, Chris Pfund and Aaron Brower, “The Delta Program in Research, Teaching and Learning.” The International Society for the Scholarship of Teaching and Learning, Indiana University, Bloomington, October 21-24, 2004.

Wood, Michelle, Michelle R. Nelson, Jaeho Cho, and Ronald A. Yaros, “Tonight’s Top Story: Commercial Content in Television News,” International Communication Association, New Orleans, LA., May 27-31, 2004.

Wood, Michelle, Michelle R. Nelson M., Jaeho Cho, and Ronald A. Yaros, “Tonight’s Top Story: The Commercialization of Television News.” Colloquium of the Mass Communication Research Center, University of Wisconsin-Madison, February 2004.

Atsushi, David Park, Nah, Sameer Deshpande, Sandy Nichols, Ronald A. Yaros, and Denise St. Clair, “Shaping an International Issue: Analyzing U.S. Media Coverage about a War with Iraq.” International Communication Association, San Diego, May 23-27, 2003.

Hawkins, Robert, Gi Woong Yun, Sung Yun Park, Ronald A. Yaros, R. Chong, Susan S. Pingree, and E. Gilligan. “Being Alerted to Television News Breaks.” International Communication Association, Seoul, South Korea, July 15-19, 2002.

Deshpande, Sameer, Narayan Devanathan, Michelle R. Nelson, Hye-Jean Paek, Ratanasuda Punnahitanond, Susan Stein, Alexandra Vilela, and Ronald A. Yaros, “Exploring International Social Marketing Strategies: A Cross-Cultural Case Study of Anti-Tobacco Efforts in Six Countries.” Association for Education in Journalism & Mass Communication (International Division), Miami, August 7-10, 2002.

OTHER CONFERENCE PRESENTATIONS

(Panel) Ronald A. Yaros, “Illustrating Health and Science,” Co-sponsored by Science Communication Interest Group and Magazine Division, AEJMC National Conference in Chicago, IL, August 2008.

(Short Course) Ronald A. Yaros, “Communicating Science: Making Connections and Exploring Collaborations” (Co- sponsored with the NCA Research Board). National Communication Association National Conference, Chicago, IL. Nov 2007.

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