Explanatory Multimedia

While all four P-I-C-K concepts are important for engagement and understanding of any digital message, explanation in multimedia explanations must include MULTIMEDIA “EXPLAINERS”
When it comes to actually explaining complex news issues text is still used significantly more than multimedia.

GRAPHICS ARE NOW KEY ELEMENTS OF STORYTELLING

ADDING LINKS AND GRAPHICS TO TEXT
This study builds on the previous study (explained in “Explanations In Text”) by adding links with graphics to the same two stories tested in study one.

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