The goals for our research lab are to design and test new models for multimedia content on multiple platforms and then assess users’ reception of that information. Instead of testing accessibility of the information, we look beyond current web and mobile designs to test new structures that can further enhance the cognitive processing of the potentially overwhelming amount of information.
Our lab employs non-intrusive eye-tracking that precisely measures eye movement. We also measure users’ deeper understanding of different types of content and message structures. Obtain more info from our published research.
Director: RONALD A. YAROS
(Ph.D., University of Wisconsin-Madison)
His teaching and research investigate how audiences seek and share news, and tests new models to enhance audience engagement and understanding. Publications include: Communication Research, Harvard’s Nieman Reports, American Journalism Review, a book chapter in Journalism and Citizenship: New Agendas, plus his Twitter and blog sites. In the spring of 2010, he began teaching a new “I” series course Information 3.0 plus a graduate seminar in new media research. His professional experience spans twenty-five years as an emmy award-winning broadcaster and President of a national software company.