Social Media: Usage And Impact

BOOK CHAPTER:  “Social Media and Education: Do Personalization and Interactivity Facilitate Learning?” (Yaros, 2012) In H.S. Noor Al-Deen, J.A. Hendricks (Eds.) Social Media: Usage And Impact (pp. 57-74). Lexington Books.



Cyber Behavior, Pyschology & Learning

International Journal of Cyber Behavior, Psychology and Learning 2 (3), 59-72.
(Yaros 2012).  “Effects of Mobile Devices and Text Messages: A Multi-Study Design to Explore a Model for Mobile Learning in Introductory Journalism.”




Cyber Behavior, Pyschology & Learning

International Journal of Cyber Behavior, Psychology and Learning
(Yaros & Cook 2011) “Attention Versus Learning of Online Content, Preliminary Findings From An Eye-Tracking Study.” A within-subjects experiment exposed participants to different structures in health news. Results suggest enhanced learning, shorter viewing time and fewer eye fixations for a linear storytelling structure compared to the more traditional “inverted pyramid” news structure. Graphics interacted with text, facilitating performance in the linear condition but inhibiting them in the inverted pyramid structure. Graphics tended to also increase viewing time and eye fixations on text only or text combined with graphics.


Science Communication
(Yaros 2011) “Effects Of Text And Hypertext Structures On User Interest And Understanding of Science And Technology.” This study replicates – with the addition of hypertext links – the Yaros 2006 study that explored how two different structures of news text influence users’ interest in and understanding of complex content. In this study, two different link structures were combined with two different text structures. In support of the P-I-C-K model, results indicate that coherence in text ALONE is not as important for content online as the coherence between text AND the links.

Cyber Behavior, Pyschology & Learning

Innovative Higher Education
(Crone., Dunwoody, Rediske, Ackerman, Zenner-Peterson, & Yaros, 2011) “Informal Science Education: A Practicum for Graduate Students”  This longitudinal study tracks how Ph.D. students in science, technology, engineering and math learn and later apply elements of explanation in their communication with non-expert audiences.


Journalism & Citizenship

“Producing Citizen Journalism or Producing Journalism for Citizens.”  (Yaros, 2009) A book chapter in “Journalism and Citizenship: New Agendas in Communication” edited by Zizi Papacharissi

From the publisher’s web site:
“Journalism is in the middle of sweeping changes in its relationships with the communities it serves, and the audiences for news and public affairs it seeks to address. Changes in technology have blurred the lines between professionals and citizens, partisan and objective bystanders, particularly in the emerging public zones of the blogosphere. This volume examines these changes and the new concepts needed to understand them in the days and years ahead.”


American Journalism Review (Fall, 2009)
(Yaros, 2009) “Mastering Multimedia”

It’s not enough to post some text and then simply throw some video into the mix. To keep readers’ attention and enhance the audience’s understanding, it’s critical that each ingredient in a rich multimedia stew is placed precisely where it makes the most sense.

Nieman Reports

Harvard’s Nieman Reports (Winter 2008)
(Yaros, 2008) “Digital Natives: Following Their Lead on a Path to a New Journalism”

By understanding how young people ‘process various types of news and formats’ using new media, journalists enhance their ability to adapt their work to emerging technologies.


Published Dissertation

Published Dissertation (VDM)
(Yaros, 2007)
“Communicating Complex News Online: How Users Process Information About Science, Health and Technology”

Two experiments manipulated the structures of news text and links on a web page. Measures included reader engagement and comprehension of the stories. Results suggest the narrative text alone was better than the “inverted pyramid” text, but that disappeared when the same texts were presented with a link structure that was congruent with the text structure.

Journal of Advertising

Journal of Advertising
(Nelson, Yaros & Keum, 2007) “Examining the Influence of Telepresence on Spectator and Player Processing of Real and Ficticious Brands In a Computer Game”  This collaborative study, in part, contributed to initial development of the concepts of “interactivity” and “kick-outs” in the P-I-C-K Model. Measurement of recall suggests that interactivity impeded recall, but had no effect on the level of “liking” the content (a game). Results are explained according to cognitive capacity.

Communication Research

Communication Research
(Yaros, 2006) “Is It the Medium or the Message? Structuring Complex News to Enhance Engagement and Situational Understanding by Nonexperts”

This study investigates effects of structures in news on readers who have little or no expertise for the content (science and technology). Texts from two New York Times stories were modified for more explanation. Results indicate the narrative (linear) storytelling structure enhanced reader interest and understanding of the content compared to the original “inverted pyramid” structure.

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