During a climate change panel at the American Association for the Advancement of Science (AAAS), I underscored the opportunities for trusted local broadcasters to exploit the interactivity of the web and mobile devices to engage audiences with personalized and explanatory messages.
The TV source (click to enlarge)
Most of what people learn about climate change still comes from TV.
In a survey of more than 2,000, the Yale Project on Climate Change Communication found that respondents believed most of what they learned about climate change came from television (see chart on left). When asked where they would turn in the future for climate info, however, the preferred source was the Web (see chart below). This suggests the need for more research for effective explanation of the issue.
SAMPLE OF WEB SCREENS ANALYZED
Beginning January 27, 2011, a major winter storm dumped snow and ice over Virginia, Maryland and the Washington D.C. metro area. Gusty winds and downed trees left thousands of homes without power, some for several days.
WE REVIEWED GRAPHICS, CHARTS AND TEXT.
Analyses were conducted of the amount of explanatory information provided by the Web sites of the five power utilities serving the region. We reviewed information posted by: NOVEC (Northern Virginia Electric Cooperative), Allegheny Power, PEPCO (Potomac Electric Power Company), Dominion Power and BGE (Baltimore Gas & Electric). Continue reading
Teaching & Learning From Users
After designing new courses and conducting multiple studies in 2010, I am terminating my older sites to aggregate all of my teaching and research here. If you’re intrigued by the terms transmedia (in addition to multimedia), mLearning (in addition to eLearning) and continuous partial attention (besides dedicated attention), this site may be of interest. Those who still claim “we really don’t know where all this technology is taking us” haven’t been closely following – or may not value – the empirical research of systematic and often predictable user trends that continue to evolve before our eyes and in the data. The different ways diverse audiences seek, select and share digital information are being analyzed by those interested in what’s coming in journalism and education.
BP provided more explanation of the causes and current
operations in the Gulf, but President Obama explained more
solutions. That is one of the findings from our recent analyses
of official statements related to the oil crisis. The study
compares the explained details within the texts of two official
documents, President Obama’s speech (Whitehouse.gov) and
the prepared testimony of BP CEO Tony Hayward (CBS News).
To conduct the analyses, all of the sentences from both
statements into “idea units” (see previous blog post for the
description of a unit). Each unit was then coded into one of
three categories as either: (1) the current problem, (2) specific
solutions, or (3) other related content.