Tag Archives: explanation

Looking At Content Longer Doesn’t Always Mean You Comprehend It Better

Posted on August 20, 2012 by Ron Yaros

Much eye tracking studies assume that the longer you look at (or attend to) content,  the more you will remember, but no previous research probed this relationship.  This published study responds.

Posted in uncategorized | Tagged , , , , , | Leave a comment

Explaining an Oil Crisis (Part 2)

Posted on June 20, 2010 by Ron Yaros

BP provided more explanation of the causes and current operations in the Gulf, but President Obama explained more solutions. That is one of the findings from our recent analyses of official statements related to the oil crisis. The study compares … Continue reading →

Posted in complex news, crisis communication, explanation, news processing, science communication | Tagged , , , , , | Comments Off

Explaining An Oil Crisis (Part 1)

Posted on June 17, 2010 by Ron Yaros

How well did the President explain the crisis to the general TV audience? That depends on how you analyze the speech For years, some textbook publishers and educators have counted the numbers of words, sentences, etc. to determine a text’s … Continue reading →

Posted in complex news, explanation, news processing, science communication | Tagged , , , | Comments Off