Tag Archives: journalism

Viewing Online Content Longer Doesn’t Always Mean Better Comprehension

Eye tracking research – especially in advertising – often assumes that viewing content longer will mean better recall of that content. ┬áThis published study┬átested how complex content affects both viewing time and comprehension.

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Explaining an Oil Crisis (Part 2)

BP provided more explanation of the causes and current operations in the Gulf, but President Obama explained more solutions. That is one of the findings from our recent analyses of official statements related to the oil crisis. The study compares … Continue reading

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Explaining An Oil Crisis (Part 1)

How well did the President explain the crisis to the general TV audience? That depends on how you analyze the speech For years, some textbook publishers and educators have counted the numbers of words, sentences, etc. to determine a text’s … Continue reading

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Explaining “the next era of news”

There is not a more appropriate time for our College to that slogan in quotes. The College is moving forward with its new building and its new web site, the faculty is moving forward with new curricular changes, and I … Continue reading

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