Tag Archives: journalism
Eye tracking research – especially in advertising – often assumes that viewing content longer will mean better recall of that content. This published study tested how complex content affects both viewing time and comprehension.
BP provided more explanation of the causes and current operations in the Gulf, but President Obama explained more solutions. That is one of the findings from our recent analyses of official statements related to the oil crisis. The study compares … Continue reading
How well did the President explain the crisis to the general TV audience? That depends on how you analyze the speech For years, some textbook publishers and educators have counted the numbers of words, sentences, etc. to determine a text’s … Continue reading