Tag Archives: science communication

Viewing Online Content Longer Doesn’t Always Mean Better Comprehension

Eye tracking research – especially in advertising – often assumes that viewing content longer will mean better recall of that content. ┬áThis published study┬átested how complex content affects both viewing time and comprehension.

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Explaining an Oil Crisis (Part 2)

BP provided more explanation of the causes and current operations in the Gulf, but President Obama explained more solutions. That is one of the findings from our recent analyses of official statements related to the oil crisis. The study compares … Continue reading

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